The big news in the pop culture realm today, is, of course, that Katy Perry got mistaken for Zooey Deschanel in LA.
Wait, no, that’s not it.
Oh, some company called Disney bought some firm called Marvel that makes books with pictures, that’s right.
Reactions have been… mixed. Mostly, I suspect, because none of us can quite get a handle on what this means, so it’s either Chicken Little style running about, ‘The censorship rating is falling, the censorship rating is falling!’ or jokes about Bambi joining the X-Men.
That second one is courtesy of Warren Ellis’s twitter, so it’s nice to know it’s not limited to just the fans, there.
But does it mean Tony Stark’s new industrial competition will be the worrisome Scroogetech, run by the only man (well, duck) to survive the fall of the banks because he kept his money in, you know, gold coins in a giant vault? Will the discovery that Billy Ray Cyrus is bent on world domination drive Hannah Montana to join the Runaways? Are the Pet Avengers going to team up with Chip and Dale Rescue Rangers?
(…okay, that last one I wouldn’t actually mind seeing. Disney, take notes.)
But probably not. Courtesy of Disney’s president, we know that they’re taking the Vetinari family motto approach, Si non confectus, non reficiat. If it ain’t broke… To be fair, we only have their word on this, but what else have we got? They took over Pixar, and Pixar still makes, for example, Up.
So the possibility is that it just means Marvel suddenly has a powerhouse behind them. They may have signed on with the devil, but the devil can rewrite reality, so that’s handy. More money for the movies, more marketing pushes to shine a light on their new properties, these are not necessarily bad things. Personally, on this front, I’m hoping that it may also mean that Disney, all consuming devourer that they are, will want to get all Marvel properties back under their wings: Marvel Studios didn’t have anywhere near the pull to get the X-Men and Spider-Man back from Fox and Sony, for instance. Disney might. I find even the slightest possibility that the Marvel Cinematic Universe might encompass everything it should encouraging.
Similarly on the movie front, word is Marvel and Pixar are talking. Look at that sentence again, people: Marvel. Pixar. How is this not beautiful?
But that’s the best case scenario. What could go wrong? Well. A lot. It’s a giant inhuman juggernaut consuming… well, another inhuman juggernaut, I guess, but one we like that makes X-Force. Can we expect to see an X-Force that actually matches that puppies and rainbows joke cover? Will, say, Northstar, Teddy and Billy end up shunted into a corner to be tokens to be pointed to as indications of inclusiveness but not actually used because we can’t have that, that’s not family friendly! I hope not. In fact, this entire article could be said to be me trying to harness the power of positive thinking, because this deal has me very nervous. It just happened, and we don’t know what they’re going to do. Will it just be sticking Beast in the new Kingdom Hearts game, or will it be something more sinister, like putting Wolverine in the new Kingdom Hearts game? We don’t know!
Stay tuned, True Believers. This could turn out to be our very own Dark Reign.