The buzz surrounding James Cameron’s upcoming picture Avatar has only been growing lately, with footage premiering in San Diego last month and tickets for the much anticipated “Avatar Day” finally being distributed this week (which consequently resulted in a crash of the movie’s official website.) Friday’s unprecedented “Avatar Day” event brings 16 minutes of the movie’s 3D footage to IMAX screens months before the actual premiere of the film.
Today, the trailer for Avatar finally premiered online, and though it was greeted with the same hype as every other Avatar mention in the past month, the twittersphere, blogosphere and every other sphere in general seemed to have split reactions.
Personally, I was unimpressed.
Granted, the film is meant to be seen in 3D, and the screen of a laptop isn’t exactly the best medium with which to view it, but I’m still a bit perplexed. Is this really what all the hype has been about?
Yes, 3D’s one of the new trends in cinema, and with all of the new technologies that have emerged since 3D’s hayday 50 years ago, it’s certainly proven itself impressive, but when a much hyped movie’s trailer looks about as visually stunning as a film almost ten years old now, I can’t help but be underwhelmed.
When words like “revolutionary” and “game-changing” are thrown around in regards to a film, I expect to be completely blown away. I expect new and different ways of looking at cinema. Is all the hype about Avatar because it’s simply a new way to view CGI?
Perhaps I’m jumping the gun. PCR’s Chantaal will be attending an “Avatar Day” screening tomorrow and may have thoughts to the contrary. 3D and IMAX may make all the difference when it comes to the movie, and the script may be complex and compelling.
As for me? I’ll still see the film when it hits theaters this December, but James Cameron is going to have to pull out all the stops to get me back on the other side of the Avatar fence.
Avatar, directed by James Cameron, will be in theaters in the U.S. on December 18, 2009.